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Garden State Equality Unveils Ad for Transgender Equality
First Television Ad to Address Transgender Rights

To view the ad, click here.

Garden State Equality has produced and has bought time for the first television commercial in American history on transgender rights. It is also New Jersey's first-ever television commercial on any issue affecting the lesbian, gay, bisexual, transgender and intersex community.

The 30-second commercial urges legislators to pass the transgender equality bill, A3678/S2437, now before the New Jersey legislature. The commercial will air 21 times on News 12 New Jersey everywhere in the state. Simply titled "Carol," the commercial features Carol Barlow, a transgender resident of Clifton, New Jersey who received rejections from 1,000 potential employers in New Jersey because she is transgender.

The commercial will air on News 12's "Power and Politics" program on:

  • Saturday, December 3rd on shows beginning at 10:00 am, 10:30 am, 3:00 pm, 3:30 pm.
  • Sunday, December 4th on shows beginning at 11:00 am, 11:30 am, 3:00 pm, 3:30 pm.
  • Saturday, December 10th on shows beginning at 10:00 am, 10:30 am, 3:00 pm, 3:30 pm.
  • Sunday, December 11th on shows beginning at 11:00 am, 11:30 am, 3:00 pm, 3:30 pm.

The commercial will also air on News 12's weeknight prime-time lineup. The commercial comes as the New Jersey legislature considers A3678/S2437 to expand the state's law against discrimination to include the transgender community. The bill has more than two dozen sponsors of both parties. According to a summer 2005 Zogby-Garden State Equality Poll, 70 percent of New Jerseyans favor the bill, while only 19 percent oppose it.

"Over the past few years, New Jersey has seen a stunning boom in the population and political power of its LGBTI community," said Steven Goldstein, chair of Garden State Equality. "We've become a crucial political bloc. Besides advocating for a bill we care passionately about, this ad sends an unmistakable signal that we will match our growth with boldness. Not for a moment will Garden State Equality cede the public debate to anyone who opposes equality.

Added Barbra A. Casbar, vice chair of Garden State Equality and political director of the Gender Rights Advocacy Association of New Jersey, the state's transgender rights organization: "GRAANJ congratulates Garden State Equality for its bold commitment to ending discrimination against transgender and gender-variant people in New Jersey. By producing and buying airtime for a television commercial to pass A3678/S2437, Garden State Equality is making civil rights history, and GRAANJ and transgender Americans across the country couldn't be prouder."


  • Information on LGBTI related movies, visit our Temenos Movies Page.